About The Magic Thread...

July 3, 2016

Hello, and Welcome to the Magic Thread Cardigan's first ever online website! I am totally excited by the last five years that I have been developing this fashion label for all cardigan lovers alike.

I Diana am the creator and designer and can not wait to share with you my passion and love for vintage and cardigans.



My philosophy of The Magic Thread...."I like to think that each cardigan comes with its own story, and each time it's merged with old into the new and is loved by a new owner, new stories are added to the history of the cardigan"


Upcycling, reworking, revamping, is about taking something old, vintage, treasured or broken and giving it a new lease of life by merging it with a new item.. it is such a magical way of decorating and enhancing a plain cardi into a stylish, feminine and beautiful cardigan.


I am especially inspired by vintage knitting pattern designs and fashions of the 1920s to 1970's. Collecting and searching for unique vintage, retro and pre-loved treasures, that intrigue and speak to me. Giving me the opportunity to see their potential and hand sew on my cardigans in some way, shape or form.

I looked for a way to share this passion with others. In the beginning creating cardigans for myself, friends, family, and now for loyal customers that have been supporting my passion for the last 4 years as well as new clientele.


The vintage, retro and pre-loved items I use to decorate with are sourced from antique stores and markets, op shops, are gifted from friends and family passed down from generations, vintage craft and sewing suppliers,  as well as de-stashing groups.


I will be adding new designed everyday for all seasons, so please don't forget to checking back for your perfect cardigan.


Thank you for taking the time to read my introduction. I hope you enjoyed your visit or shopping experience at The Magic Thread.  :) Diana M Knowles